Consumer Behavior /
Schiffman, Leon G.
Consumer Behavior / Leon G. Schiffman, and Leslie Lazar Kanuk. - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c 2013. - xii, 486, N-21, G-12, I-13 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0131869604
Consumer behavior
Motivation research
658.8342 / Sch327c
Consumer Behavior / Leon G. Schiffman, and Leslie Lazar Kanuk. - 10th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c 2013. - xii, 486, N-21, G-12, I-13 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0131869604
Consumer behavior
Motivation research
658.8342 / Sch327c
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