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Consumer Behavior /

Schiffman, Leon G.

Consumer Behavior / Leon G. Schiffman, and Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice-Hall, c2007. - dp. : ill., photos ; 27 cm.

Includes bibliographical reference and index.

8120330862 0131869604


Motivation research
Marketing

658.8342 / SCH333c


Last Updated July 26, 2026.
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