International Marketing /
Cateora, Philip R
International Marketing / Philip R. Cateora, and John L. Graham. - 13th ed. - New Delhi : McGraw-Hill Irwin, 2010. - xxxii, 702 p. : ills. ; 24 cm.
Includes bibliographical reference and index.
0071105948 9780071105941
Export marketing
International business enterprises
Marketing
658.84 / C282i
International Marketing / Philip R. Cateora, and John L. Graham. - 13th ed. - New Delhi : McGraw-Hill Irwin, 2010. - xxxii, 702 p. : ills. ; 24 cm.
Includes bibliographical reference and index.
0071105948 9780071105941
Export marketing
International business enterprises
Marketing
658.84 / C282i
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