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Basic Marketing : a Global-Managerial Approach /
Perreault, William D.
Basic Marketing : a Global-Managerial Approach / William D. Perreault, Jr., and E. Jerome McCarthy. - 12th ed. - Boston : McGraw-Hill, c2002. - xxvi, 833 p. : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes index
0256139903
Marketing--Management
658.8 / P426b
Basic Marketing : a Global-Managerial Approach / William D. Perreault, Jr., and E. Jerome McCarthy. - 12th ed. - Boston : McGraw-Hill, c2002. - xxvi, 833 p. : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes index
0256139903
Marketing--Management
658.8 / P426b