Integrated Advertising, Promotion, and Marketing Communications /
Clow, Kenneth E.
Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, and Donald Baack. - 6th ed. - India ; USA : Dorling Kindersley ; Pearson Education, 2014. - 455 p. : ills. ; 28 cm.
9789332518377
Marketing--Communication
Advertising
659.1 / C626i
Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, and Donald Baack. - 6th ed. - India ; USA : Dorling Kindersley ; Pearson Education, 2014. - 455 p. : ills. ; 28 cm.
9789332518377
Marketing--Communication
Advertising
659.1 / C626i
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