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The Business and Marketing Environment /
Palmer, Adrian
The Business and Marketing Environment / Adrian Palmer, and Bob Hartley. - 2nd ed. - London ; New York : McGraw-Hill, c 1996. - xiii, 340 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0077092627
Marketing
Export marketing
Organizational effectiveness
658.8 / P1821b
The Business and Marketing Environment / Adrian Palmer, and Bob Hartley. - 2nd ed. - London ; New York : McGraw-Hill, c 1996. - xiii, 340 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0077092627
Marketing
Export marketing
Organizational effectiveness
658.8 / P1821b