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Consumer Behavior : Building Marketing Strategy /
Hawkins, Del I.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. - 9th ed. - Boston ; New Delhi : Tata McGraw-Hill Irwin, c 2005. - xxvi, 790 p. : ills. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070582343 0072536861 0071214690
Consumer behavior--United States
Market surveys--United States
658.83420973 / H393c
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. - 9th ed. - Boston ; New Delhi : Tata McGraw-Hill Irwin, c 2005. - xxvi, 790 p. : ills. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0070582343 0072536861 0071214690
Consumer behavior--United States
Market surveys--United States
658.83420973 / H393c