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Basic Marketing : a Global-managerial Approach /
Perreault, William D.
Basic Marketing : a Global-managerial Approach / William D. Perreault, and E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c 2002. - xxxii, 815 [28] p. : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 754-810) and indexes.
0070486972 0072409479 0071121102
Marketing--Management
658.8 / P426b
Basic Marketing : a Global-managerial Approach / William D. Perreault, and E. Jerome McCarthy. - 14th ed. - Boston : McGraw-Hill, c 2002. - xxxii, 815 [28] p. : ills. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 754-810) and indexes.
0070486972 0072409479 0071121102
Marketing--Management
658.8 / P426b