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Consumer Behavior and Marketing Strategy /
Peter, J. Paul
Consumer Behavior and Marketing Strategy / J. Paul Peter, and Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c 2008. - xix, 555 p. : ills. ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
0071259333 0073529850 9780073529851
Consumer behavior
Marketing
658.8 / P4412c
Consumer Behavior and Marketing Strategy / J. Paul Peter, and Jerry C. Olson. - 8th ed. - Boston : McGraw-Hill/Irwin, c 2008. - xix, 555 p. : ills. ; 27 cm.
Includes bibliographical references (p. 499-528) and indexes.
0071259333 0073529850 9780073529851
Consumer behavior
Marketing
658.8 / P4412c