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Services Marketing : Integrating Customer Focus Across the Firm /

Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml...[et. al] - 7th ed. - India : McGraw, c 2019. - 582 p. : ills. ; 25 cm.

Includes bibliographical reference and index.

ISBN: 9789353160777 9353160782

Subjects--Topical Terms:
Service industries--Marketing
Customer services

Dewey Class. No.: 658.8 / Se695

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