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Services Marketing : People, Technology, Strategy /
Lovelock, Christopher H.
Services Marketing : People, Technology, Strategy / Christopher Lovelock, and Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c 2007. - xx, 648 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0131875523 9780131875524
Marketing--Management
Service industries
Customer services
658.8 / L944s
Services Marketing : People, Technology, Strategy / Christopher Lovelock, and Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c 2007. - xx, 648 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0131875523 9780131875524
Marketing--Management
Service industries
Customer services
658.8 / L944s