Key account management : the definitive guide /
Woodburn, Diana.
Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald. - 3rd ed. - London : Wiley, c2011. - xx, 476p. : ill., figs ; 25 cm.
Includes Index.
Selling--Key accounts.
Marketing--Key accounts.
658.804 / W85012k
Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald. - 3rd ed. - London : Wiley, c2011. - xx, 476p. : ill., figs ; 25 cm.
Includes Index.
Selling--Key accounts.
Marketing--Key accounts.
658.804 / W85012k
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