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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business /
Thomas, David B., 1952-
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. - Hoboken, New Jersey : John Wiley & Sons, c2011. - xix, 214p. ; 25 cm.
Includes bibliographical references and index.
9781118005231 9781119200796
Management--Business enterprises--Computer networks.
Strategic planning--Computer networks.
Social media--Economic aspects.
Online social networks--Economic aspects.
658.4032 / T36e
The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. - Hoboken, New Jersey : John Wiley & Sons, c2011. - xix, 214p. ; 25 cm.
Includes bibliographical references and index.
9781118005231 9781119200796
Management--Business enterprises--Computer networks.
Strategic planning--Computer networks.
Social media--Economic aspects.
Online social networks--Economic aspects.
658.4032 / T36e