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The growth drivers : the definitive guide to building marketing capabilities /
Bird, Andy.
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. - 2nd ed. - Hoboken, N.J. : Johns Wiley and Sons, c2012. - xxi, 318p. : ill., figs ; 25 cm.
Includes bibliographical references and index.
9781119961192
Market segmentation.
Economic development.
Investments.
658.802 / B5321g
The growth drivers : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. - 2nd ed. - Hoboken, N.J. : Johns Wiley and Sons, c2012. - xxi, 318p. : ill., figs ; 25 cm.
Includes bibliographical references and index.
9781119961192
Market segmentation.
Economic development.
Investments.
658.802 / B5321g