The handbook of international advertising research /
The handbook of international advertising research /
Edited by Hong Cheng.
- Chichester, West Sussex : John Wiley & Sons, c 2014.
- xxxii, 623 p. ;
- Handbooks in communication and media .
Includes bibliographical references and index.
9781444332377 9781118378465
Advertising--Research.
659.1072
Includes bibliographical references and index.
9781444332377 9781118378465
Advertising--Research.
659.1072
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