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Origination : the geographies of brands and branding /
Pike, Andy
Origination : the geographies of brands and branding / Andy Pike. - Chichester, West Sussex : John Wiley & Sons, Ltd, c 2015. - xiii, 228 p. : ill. ;
Includes bibliographical references and index.
9781118556382 9781118556313
Branding (Marketing)
Brand name products.
Globalization.
658.827
Origination : the geographies of brands and branding / Andy Pike. - Chichester, West Sussex : John Wiley & Sons, Ltd, c 2015. - xiii, 228 p. : ill. ;
Includes bibliographical references and index.
9781118556382 9781118556313
Branding (Marketing)
Brand name products.
Globalization.
658.827