Bengali Keyboard
Advertising and Promotion : an Integrated Marketing Communications Perspective /
Belch, George E.
Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c 2004. - xxvi, 779, [67] p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072536764 0071214380
Advertising
Sales promotion
Communication marketing
659.1 / B4106a
Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c 2004. - xxvi, 779, [67] p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072536764 0071214380
Advertising
Sales promotion
Communication marketing
659.1 / B4106a