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Global Marketing Management /
Keegan, Warren J.
Global Marketing Management / Warren J. Keegan. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c 1995. - xix, 828 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0133591344
Export marketing--Management
Export marketing--Management
658.848 / K243g
Global Marketing Management / Warren J. Keegan. - 5th ed. - Englewood Cliffs, N.J. : Prentice Hall, c 1995. - xix, 828 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0133591344
Export marketing--Management
Export marketing--Management
658.848 / K243g