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Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
Keller, Kevin Lane
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River : Prentice Hall, c 2003. - xxvii, 788 p. : ills. ; 24 cm.
0130411507
Brand name products--Management
658.827 / K281s
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River : Prentice Hall, c 2003. - xxvii, 788 p. : ills. ; 24 cm.
0130411507
Brand name products--Management
658.827 / K281s