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Convert! : designing web sites to increase traffic and conversion / Ben Hunt.

By: Material type: TextPublication details: Indianapolis, IN : Wiley, c c2011.Description: xxiii, 288 p. : ill. ; 24 cmISBN:
  • 9780470616338 (pbk.)
  • 0470616334 (pbk.)
Other title:
  • Designing web sites to increase traffic and conversion
Subject(s): DDC classification:
  • 658.8/72 22
Contents:
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.
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Includes index.

Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.

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Last Updated July 26, 2026.
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