Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, and Michael A. Belch.

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TextPublication details: Boston : McGraw-Hill Irwin, c 2007.Edition: 7th edDescription: xxvi, 820 p. : ills. ; 29 cmISBN:

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List(s) this item appears in: Green Business School

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Green University Library Reference		Business Studies		659.1 B4106a (Browse shelf(Opens below))				1	Not For Laon			3010003382

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Includes bibliographical references (p. 763-789) and indexes.

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