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Integrated Advertising, Promotion, and Marketing Communications /

Clow, Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, and Donald Baack. - 4th ed. - India : Pearson, c 2012. - 478 p. : ills. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780136079422 0136079423 9788131763292

Subjects--Topical Terms:
Communication--marketing
Advertising

Dewey Class. No.: 659.1 / C626i

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