Bengali Keyboard
Integrated Advertising, Promotion, and Marketing Communications / (Record no. 1095)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00810nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15488022 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240725114421.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200107m20122010njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136079422 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136079423 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131763292 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhGUBL |
| Language of cataloging | BD-DhGUBL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 |
| Item number | C626i |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications / |
| Statement of responsibility, etc | Kenneth E. Clow, and Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 478 p. : |
| Other physical details | ills. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| Form subdivision | marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 03/12/2013 | 1 | 10 | 659.1 C626i | 3010013556 | 16/09/2014 | 23/05/2014 | 1 | 03/12/2013 | Book | |||||
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 03/12/2013 | 659.1 C626i | 3010013557 | 03/12/2013 | 2 | 03/12/2013 | Book | ||||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 15 | 55 | 659.1 C626i | 3010013558 | 15/11/2022 | 18/10/2022 | 3 | 03/12/2013 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 11 | 43 | 659.1 C626i | 3010013559 | 19/12/2018 | 15/11/2018 | 4 | 03/12/2013 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 3 | 12 | 659.1 C626i | 3010013560 | 08/10/2015 | 08/10/2015 | 5 | 03/12/2013 | Book | 15/10/2015 | |||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 10 | 40 | 659.1 C626i | 3010013561 | 20/12/2017 | 28/11/2017 | 6 | 03/12/2013 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 10 | 30 | 659.1 C626i | 3010013562 | 19/12/2018 | 14/11/2018 | 7 | 03/12/2013 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 9 | 30 | 659.1 C626i | 3010013563 | 06/12/2022 | 15/11/2022 | 8 | 03/12/2013 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 6 | 29 | 659.1 C626i | 3010013564 | 07/01/2016 | 29/12/2015 | 9 | 03/12/2013 | Book | Replaced by 6th Edition (Acc. Number: 15836) | |||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 03/12/2013 | 9 | 19 | 659.1 C626i | 3010013565 | 09/11/2022 | 18/10/2022 | 10 | 03/12/2013 | Book |