Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
Keller, Kevin Lame
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lame Keller. - 3rd ed. - New Delhi : Pearson, c 2008 - 714 p. : ills. ; 22 cm.
Includes bibliographical reference and index
9788131719770
Management
658.827 / K281s
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lame Keller. - 3rd ed. - New Delhi : Pearson, c 2008 - 714 p. : ills. ; 22 cm.
Includes bibliographical reference and index
9788131719770
Management
658.827 / K281s
Bengali Keyboard