Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lame Keller.

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TextPublication details: New Delhi : Pearson, c 2008Edition: 3rd edDescription: 714 p. : ills. ; 22 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Permanent Campus Library Reference		Business Studies		658.827 K281s (Browse shelf(Opens below))				1	Not For Laon	Withdrawn		3010003592

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Includes bibliographical reference and index

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