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Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
Keller, Kevin Lane
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson, c2008 - 712 p. : ill., photos ; 27 cm.
Includes bibliographical reference and index.
9788131719770 9780131888593 0131888595 8178087812
Brand name products--Management.
Product management
658.827 / K28s
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller. - 3rd ed. - New Delhi : Pearson, c2008 - 712 p. : ill., photos ; 27 cm.
Includes bibliographical reference and index.
9788131719770 9780131888593 0131888595 8178087812
Brand name products--Management.
Product management
658.827 / K28s