Library Logo
Bengali Keyboard

Strategic Brand Management : (Record no. 139)

MARC details
000 -LEADER
fixed length control field 00810nam a2200265 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261101144810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200201r20102008ii aa b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131888595
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178087812
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhGUBL
Transcribing agency BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.827
Item number K28s
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 10 - TITLE STATEMENT
Title Strategic Brand Management :
Remainder of title Building, Measuring, and Managing Brand Equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc c2008
300 ## - PHYSICAL DESCRIPTION
Extent 712 p. :
Other physical details ill., photos ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical reference and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Public note Checked out Source of acquisition
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 05/12/2012 5 29 658.827 K28s 3010007523 03/09/2014 14/08/2014 2 05/12/2012 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 28/12/2012 12 37 658.827 K28s 3010007525 11/12/2023 10/10/2023 4 28/12/2012 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 16/02/2013 7 31 658.827 K28s 3010007526 21/08/2019 20/08/2019 5 16/02/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 16/02/2013 6 21 658.827 K28s 3010007521 12/07/2019 14/06/2019 6 16/02/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 14/03/2013     658.827 K28s 3010003385 20/03/2013   7 14/03/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 14/03/2013     658.827 K28s 3010003384 20/03/2013   8 14/03/2013 Book Withdrawn    
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 16/03/2013     658.827 K28s 3010003383 20/03/2013   9 16/03/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 19/03/2013 5 15 658.827 K28s 3010007522 06/01/2026 31/01/2020 10 19/03/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/04/2013 3 20 658.827 K28s 3010003599 28/08/2014 17/06/2014 11 27/04/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 27/04/2013 1 3 658.827 K28s 3010003597 02/07/2022 16/06/2022 12 27/04/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 21/08/2013 7 16 658.827 K28s 3010003594 24/09/2022 26/08/2022 13 21/08/2013 Book      
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 29/11/2013 9 26 658.827 K28s 3010013499 08/10/2015 08/10/2015 1 29/11/2013 Book   15/10/2015  
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 15/05/2014 11 39 658.827 K28s 3010003596 16/01/2024 15/01/2024 14 15/05/2014 Book     Purchased
    Dewey Decimal Classification     Business Studies Green University Library Green University Library General Stacks 21/08/2014 2   658.827 K28s 3010003595 18/08/2017 17/08/2017 3 21/08/2014 Book     Purchased

Last Updated July 26, 2026.
Copyright © Green University Library
Green University of Bangladesh
University Home | Library Home