Promotional Management /
Govoni, Norman A. P.
Promotional Management / Norman Govoni, Robert Eng, and Morton Galper. - Englewood Cliffs, N.J. : Prentice-Hall, c 1993. - xiii, 578 p. ; 24 cm.
Includes bibliographies and index.
0137310196
Marketing
Sales promotion
658.82 / G7472p
Promotional Management / Norman Govoni, Robert Eng, and Morton Galper. - Englewood Cliffs, N.J. : Prentice-Hall, c 1993. - xiii, 578 p. ; 24 cm.
Includes bibliographies and index.
0137310196
Marketing
Sales promotion
658.82 / G7472p
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