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Promotional Management /

Govoni, Norman A. P.

Promotional Management / Norman Govoni, Robert Eng, and Morton Galper. - Englewood Cliffs, N.J. : Prentice-Hall, c 1993. - xiii, 578 p. ; 24 cm.

Includes bibliographies and index.

0137310196


Marketing
Sales promotion

658.82 / G7472p


Last Updated July 26, 2026.
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