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Promotional Management / (Record no. 1510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4716 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241001110900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180321s1993 nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137310196 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhGUBL |
| Modifying agency | BD-DhGUBL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.82 |
| Item number | G7472p |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govoni, Norman A. P. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional Management / |
| Statement of responsibility, etc | Norman Govoni, Robert Eng, and Morton Galper. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc | Prentice-Hall, |
| Date of publication, distribution, etc | c 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 578 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eng, Robert J. |
| Relator term | Joint author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galper, Morton |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 15/03/2014 | Purchased | 658.82 G7472p | 3010004716 | 15/03/2014 | 1 | 15/03/2014 | Book | ||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 15/03/2014 | Purchased | 658.82 G7472p | 3010004715 | 15/03/2014 | 2 | 15/03/2014 | Book | |||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 15/03/2014 | Purchased | 658.82 G7472p | 3010004714 | 15/03/2014 | 3 | 15/03/2014 | Book |