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Strategic Marketing /
Cravens, David W.
Strategic Marketing / David W. Cravens, and Nigel F. Piercy. - 9th ed. - New York : McGraw-Hill, c 2009. - xv, 784 p. : ill. ; 26 cm.
Includes bibliographical reference and index.
0071263357 9780073381008 0073381004 9780071263351
Marketing--Decision making.
Marketing--Management.
658.802 / C898s
Strategic Marketing / David W. Cravens, and Nigel F. Piercy. - 9th ed. - New York : McGraw-Hill, c 2009. - xv, 784 p. : ill. ; 26 cm.
Includes bibliographical reference and index.
0071263357 9780073381008 0073381004 9780071263351
Marketing--Decision making.
Marketing--Management.
658.802 / C898s