Normal view MARC view ISBD view

Strategic Marketing / (Record no. 194)

MARC details
000 -LEADER
fixed length control field	00877nam a2200301 a 4500
001 - CONTROL NUMBER
control field	15104730
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhGUBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250922112856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	200110s2009 mauab b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071263357
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073381008
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073381004
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071263351
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhGUBL
Transcribing agency	BD-DhGUBL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
Classification number	658.802
Item number	C898s
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cravens, David W.
245 10 - TITLE STATEMENT
Title	Strategic Marketing /
Statement of responsibility, etc	David W. Cravens, and Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	c 2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 784 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical reference and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Piercy, Nigel F.
Relator term	Joint author
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book

Holdings
Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type	Public note	Checked out
Dewey Decimal Classification		Business Studies	Green University Library	Green University Library	General Stacks	14/12/2012	4	7	658.802 C898s	3010007888	02/01/2015	12/12/2014	1	14/12/2012	Book	Written off
Dewey Decimal Classification		Business Studies	Green University Library	Green University Library	General Stacks	14/12/2012	15	35	658.802 C898s	3010007887	06/12/2022	15/11/2022	2	14/12/2012	Book
Dewey Decimal Classification	Not For Laon	Business Studies	Green University Library	Green University Library	Reference	14/12/2012	7	23	658.802 C898s	3010007884	18/10/2018	18/10/2018	3	14/12/2012	Book
Dewey Decimal Classification		Business Studies	Green University Library	Green University Library	General Stacks	14/12/2012	12	31	658.802 C898s	3010007886	15/11/2022	18/10/2022	4	14/12/2012	Book
Dewey Decimal Classification		Business Studies	Green University Library	Green University Library	General Stacks	14/12/2012	8	26	658.802 C898s	3010007889	14/09/2018	14/09/2018	5	14/12/2012	Book		04/06/2019
Dewey Decimal Classification		Business Studies	Green University Library	Green University Library	General Stacks	14/12/2012	12	24	658.802 C898s	3010007885	20/01/2023	15/12/2022	6	14/12/2012	Book

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