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Marketing Management : Analysis, Planning, Implementation, and Control /
Kotler, Philip
Marketing Management : Analysis, Planning, Implementation, and Control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c 1991. - xxvi, 756 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0135634792
Marketing--Management
658.8 / K8487m
Marketing Management : Analysis, Planning, Implementation, and Control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c 1991. - xxvi, 756 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0135634792
Marketing--Management
658.8 / K8487m