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Marketing Management : (Record no. 2455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00811nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241226135154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180112s1991 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135634792 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)22208886 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm22208886 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (CStRLIN)NYCG91-B77849 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)1027859 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhGUBL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | K8487m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Management : |
| Remainder of title | Analysis, Planning, Implementation, and Control / |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc | Prentice-Hall, |
| Date of publication, distribution, etc | c 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 26/05/2016 | 658.8 K8487m | 3010000149 | 26/05/2016 | 1 | 26/05/2016 | Book |