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Essentials of Marketing : a Global-managerial Approach /
Perreault, William D.
Essentials of Marketing : a Global-managerial Approach / William D. Perreault, and E. Jerome McCarthy. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c 2006. - xl, 638 p. : ill. ; 21 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898
Marketing
658.8 / P426e
Essentials of Marketing : a Global-managerial Approach / William D. Perreault, and E. Jerome McCarthy. - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, c 2006. - xl, 638 p. : ill. ; 21 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072935898
Marketing
658.8 / P426e