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Essentials of Marketing : (Record no. 2905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00810nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2458 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250127103529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180109s2006 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072935898 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-DhGUBL |
| Original cataloging agency | BD-DhGUBL |
| Modifying agency | BD-DhGUBL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | P426e |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 9546 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of Marketing : |
| Remainder of title | a Global-managerial Approach / |
| Statement of responsibility, etc | William D. Perreault, and E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 9547 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 9548 |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 30/01/2017 | 658.8 P426e | 3010002458 | 30/01/2017 | 1 | 30/01/2017 | Book | ||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 30/01/2017 | 658.8 P426e | 3010002459 | 30/01/2017 | 2 | 30/01/2017 | Book | |||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 30/01/2017 | 658.8 P426e | 3010002460 | 30/01/2017 | 3 | 30/01/2017 | Book |