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Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
Keller, Kevin Lane
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M.G. Parameswaran, and Isaac Jacob. - 3rd ed. - New Delhi : Pearson, c 2013. - xxiii, 695 p. : ills. ; 28 cm.
Includes bibliographical reference and index.
9788131756898 9780131888593
Brand management
Product management
658.827 / K281s
Strategic Brand Management : Building, Measuring, and Managing Brand Equity / Kevin Lane Keller, M.G. Parameswaran, and Isaac Jacob. - 3rd ed. - New Delhi : Pearson, c 2013. - xxiii, 695 p. : ills. ; 28 cm.
Includes bibliographical reference and index.
9788131756898 9780131888593
Brand management
Product management
658.827 / K281s