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Strategic Brand Management : (Record no. 3357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00863nam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250417120808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190914r20132011ii a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131888593 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhGUBL |
| Language of cataloging | BD-DhGUBL |
| Transcribing agency | BD-DhGUBL |
| Modifying agency | BD-DhGUBL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 |
| Item number | K281s |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management : |
| Remainder of title | Building, Measuring, and Managing Brand Equity / |
| Statement of responsibility, etc | Kevin Lane Keller, M.G. Parameswaran, and Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 695 p. : |
| Other physical details | ills. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M.G. |
| Relator term | Joint author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 09/03/2018 | 4 | 9 | 658.827 K281s | 3010013496 | 16/01/2024 | 15/01/2024 | 1 | 09/03/2018 | Book | ||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 09/03/2018 | 2 | 3 | 658.827 K281s | 3010013497 | 28/10/2024 | 18/09/2024 | 2 | 09/03/2018 | Book | ||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 09/03/2018 | 6 | 10 | 658.827 K281s | 3010013498 | 16/01/2024 | 12/01/2024 | 3 | 09/03/2018 | Book | ||||
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 09/03/2018 | 658.827 K281s | 3010013500 | 09/03/2018 | 4 | 09/03/2018 | Book |