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Marketing 4.0 : Moving from Traditional to Digital /

Kotler, Philip

Marketing 4.0 : Moving from Traditional to Digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. - 17th ed. - New Delhi : Wiley, c 2018. - 701 p. : ill. ; 30 cm.

Includes bibliographical references and index.

9788126566938


Marketing

658.8 / K8487m


Last Updated July 26, 2026.
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