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Marketing 4.0 : (Record no. 4041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833nam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250709135607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201028s2018 ii a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126566938 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn809989057 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)10382051 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | BD-DhGUBL |
| Modifying agency | YDX |
| -- | OCLCO |
| -- | YDXCP |
| -- | BWX |
| -- | BD-DhGUBL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | K8487m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | Moving from Traditional to Digital / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 701 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| Relator term | Joint author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 28/10/2020 | 658.8 K8487m | 3010018309 | 28/10/2020 | 1 | 28/10/2020 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/10/2020 | 658.8 K8487m | 3010018310 | 28/10/2020 | 2 | 28/10/2020 | Book | |||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/10/2020 | 2 | 658.8 K8487m | 3010018311 | 13/09/2026 | 3 | 28/10/2020 | Book | 3 | 07/04/2026 |