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Marketing plans for services : a complete guide /
McDonald, Malcolm.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, U.K. : Wiley, c2011. - xv, 495p. : ills., charts, figs. ; 25 cm.
Includes bibliographical references and index.
9781119207306
Service industries--Marketing.
Service industries--Planning.
658.8 / M4599m
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed. - Chichester, U.K. : Wiley, c2011. - xv, 495p. : ills., charts, figs. ; 25 cm.
Includes bibliographical references and index.
9781119207306
Service industries--Marketing.
Service industries--Planning.
658.8 / M4599m