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Marketing plans for services : (Record no. 5723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01112nac a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 991022113784307026 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260126152425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111123t2011 enkad ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119207306 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Transcribing agency | BD-DhGUBL |
| Modifying agency | MiAaPQ |
| -- | BD-DhGUBL |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | M4599m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans for services : |
| Remainder of title | a complete guide / |
| Statement of responsibility, etc | Malcolm McDonald, Pennie Frow and Adrian Payne. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester, U.K. : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 495p. : |
| Other physical details | ills., charts, figs. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frow, Pennie |
| Relator term | 2nd joint author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payne, Adrian |
| Relator term | 3rd joint author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9780470979419 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 0470979410 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9780470979099 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 0470979097 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true">https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119207306?download=true</a> |
| Link text | Click here to download. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Green University Library | Green University Library | 26/01/2026 | 658.8 M4599m | 26/01/2026 | 26/01/2026 | E-Books |