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The handbook of international advertising research / Edited by Hong Cheng.
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TextSeries: Handbooks in communication and mediaPublication details: Chichester, West Sussex : John Wiley & Sons, c 2014.Description: xxxii, 623 pISBN: - 9781444332377
- 9781118378465
- 659.1072 23
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Includes bibliographical references and index.
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