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Services Marketing : Integrating Customer Focus Across the Firm /
Zeithaml, Valarie A.
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. - 4th ed. - New York : McGraw-Hill, c2006. - xxii, 708 p. : ill., photos ; 25 cm.
Includes bibliographical reference and index.
0071244964 0072961945 0071244964 0070530424
Marketing --Service industries.
Customer services.
658.8 / Z371s
Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. - 4th ed. - New York : McGraw-Hill, c2006. - xxii, 708 p. : ill., photos ; 25 cm.
Includes bibliographical reference and index.
0071244964 0072961945 0071244964 0070530424
Marketing --Service industries.
Customer services.
658.8 / Z371s