Bengali Keyboard
Advertising and Promotion : an Integrated Marketing Communications Perspective /
Belch, George E.
Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch, and Keyoor Purani. - 9th ed. - New Delhi ; New York : McGraw Hill Education, c2013. - xlii, 1016 p. : ills. ; 29 cm.
Includes bibliographical references and index.
9781259026850 9780073404868 0073404861
Advertising
Sales promotion
Communication marketing
659.1 / B4106a
Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch, and Keyoor Purani. - 9th ed. - New Delhi ; New York : McGraw Hill Education, c2013. - xlii, 1016 p. : ills. ; 29 cm.
Includes bibliographical references and index.
9781259026850 9780073404868 0073404861
Advertising
Sales promotion
Communication marketing
659.1 / B4106a