Bengali Keyboard
Advertising and Promotion : (Record no. 1333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01035nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1322 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260915141630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220510s2012 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073404868 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073404861 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn664665731 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | UPM |
| -- | DLC |
| -- | BD-DhGUBL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | B4106a |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and Promotion : |
| Remainder of title | an Integrated Marketing Communications Perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch, and Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| -- | New York : |
| Name of publisher, distributor, etc | McGraw Hill Education, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 1016 p. : |
| Other physical details | ills. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| Relator term | Joint author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| Relator term | Joint author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Laon | Business Studies | Green University Library | Green University Library | Reference | 11/02/2014 | Purchased | 659.1 B4106a | 3010014035 | 11/02/2014 | 1 | 11/02/2014 | Book | ||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 11/02/2014 | Purchased | 659.1 B4106a | 3010014036 | 16/09/2014 | 2 | 11/02/2014 | Book | 1 | 4 | 22/05/2014 | ||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/04/2022 | Purchased | 659.1 B4106a | 3010019015 | 10/05/2022 | 3 | 10/05/2022 | Book | |||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/04/2022 | Purchased | 659.1 B4106a | 3010019016 | 10/05/2022 | 4 | 10/05/2022 | Book | |||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/04/2022 | Purchased | 659.1 B4106a | 3010019017 | 10/05/2022 | 5 | 10/05/2022 | Book | |||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/04/2022 | Purchased | 659.1 B4106a | 3010019018 | 10/05/2022 | 6 | 10/05/2022 | Book | |||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/04/2022 | Purchased | 659.1 B4106a | 3010019019 | 10/05/2022 | 7 | 10/05/2022 | Book | |||||||
| Dewey Decimal Classification | Business Studies | Green University Library | Green University Library | General Stacks | 28/04/2022 | Purchased | 659.1 B4106a | 3010019020 | 10/05/2022 | 8 | 10/05/2022 | Book |