The marketer's handbook : reassessing marketing techniques for modern business /
Young, Laurie, 1955-
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. - Chichester, U.K : Wiley, c2011. - xx, 494p. : ills., figs, charts ; 25 cm.
Includes bibliographical references(p. 469-477) and index.
9786613405098
Marketing.
Industrial management.
Llibres electrònics
658.8 / Y839m
The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. - Chichester, U.K : Wiley, c2011. - xx, 494p. : ills., figs, charts ; 25 cm.
Includes bibliographical references(p. 469-477) and index.
9786613405098
Marketing.
Industrial management.
Llibres electrònics
658.8 / Y839m
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