The marketer's handbook : (Record no. 5739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01015nac a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 991022148207507026 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhGUBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260127154924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 270126t2011 enka ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786613405098 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Language of cataloging | eng |
| Transcribing agency | BD-DhGUBL |
| Modifying agency | MiAaPQ |
| -- | BD-DhGUBL |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | Y839m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Laurie, |
| Dates associated with a name | 1955- |
| 245 14 - TITLE STATEMENT | |
| Title | The marketer's handbook : |
| Remainder of title | reassessing marketing techniques for modern business / |
| Statement of responsibility, etc | Laurie Young. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester, U.K : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 494p. : |
| Other physical details | ills., figs, charts ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references(p. 469-477) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial management. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Llibres electrònics |
| Source of term | thub |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9781119978503 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 1119978505 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 9780470746875 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| International Standard Book Number | 0470746874 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119206606?download=true">https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/9781119206606?download=true</a> |
| Link text | Click here to download. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Green University Library | Green University Library | 27/01/2026 | 658.8 Y839m | 27/01/2026 | 27/01/2026 | E-Books |
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